A Look Through The Whitehaus Factory – Pt. 2: Magic Flush Toilets

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Kitchen Bath Trends
Who says a toilet can't be beautiful?

Who says a toilet can’t be beautiful?

Last year around this time, we first introduced our Magic Flush® dual flush and eco-friendly toilets to the market! To mark this event this year, I will take you through a look through the Whitehaus factory featuring a look at how the Magic Flush® toilets are manufactured. A few months ago, we did this with the Farmhaus Fireclay sink line – read about it in the article here.

The Magic Flush® toilets come with a checklist of beneficial features! Our eco-friendly toilet line delivers conservation without sacrifice – the dual flush system permits the homeowner to restrict the amount of water used each flush. This really is particularly effective due to the fact that inside the typical home, toilets use more water than any other appliance within the home with 30% of home water usage resulting from just flushing! The easy option to save 10,000 gallons of water every year (it’s hard to believe that much is even used!) is to turn to our line of Magic Flush® toilets. With this system, there is up to 84% reduction in water usage – saving you and your household money, while simultaneously lending hand to bettering the natural environment.

Not just is this toilet powerful with it’s 600% extra flushing power, but it features a contemporary, yet traditional look to it, to fit any type of house. If every single house in the U.S. replaced their older toilet systems with a greater efficiency model like the Whitehaus Magic Flush® toilet, it would help save our nation just about 640 billion gallons of water annually.

Interested? Now take a look at how they’re made!

The process that the toilets go through is similar to that of fireclay sinks. Magic Flush® toilets are made from vitreous china (or porcelain) which is a unique mixture of several different types of clay. The use of this material allows for uniformity and an attractive appearance in the final product. To start, the liquefied clay is poured into a mold for the clay to take the beautifully designed shape of the toilet. Once the excess water has been absorbed and the toilet shape is set, the mold is opened and the toilet is then removed from the mold, as seen in the image below.

After being removed from their molds, the toilets are set to air dry.

After being removed from their molds, the toilets are set to air dry.

Four WHMFL3351-EB's set to dry slowly to prevent cracking.

Four WHMFL3351-EB’s set to dry slowly to prevent cracking.

After air drying, the toilets are taken into the kiln and fired, or "baked" for the first time. With the clay becoming completely dried and solidified in the kiln, the toilets become a lighter color once removed, as shown here.

After air drying, the toilets are taken into the kiln and fired, or “baked” for the first time. With the clay becoming completely dried and solidified in the kiln, the toilets become a lighter color once removed, as shown here.

After removal from the kiln for the first time, a finishing waterproof glaze is applied by hand to ensure even coverage on each and every toilet.

After removal from the kiln for the first time, a finishing waterproof glaze is applied by hand to ensure even coverage on each and every toilet.

he glazed toilets are now ready for their second trip through the kiln. Here, you can see the automatic extended line that brings the toilets through the kiln and allows them to be fired for the perfect amount of time.

he glazed toilets are now ready for their second trip through the kiln. Here, you can see the automatic extended line that brings the toilets through the kiln and allows them to be fired for the perfect amount of time.

Here is another look at the extended furnace line that the toilets go through. This method is perfect for time efficiency.

Here is another look at the extended furnace line that the toilets go through. This method is perfect for time efficiency.

Once the toilets have completed the firing process, they are removed from the kiln line. Because of the glaze applied earlier, the toilets have been transformed into the porcelain that you're familiar with. This material renders the toilets completely waterproof and stain proof.

Once the toilets have completed the firing process, they are removed from the kiln line. Because of the glaze applied earlier, the toilets have been transformed into the porcelain that you’re familiar with. This material renders the toilets completely waterproof and stain proof.

Even though the toilets are now a perfect porcelain, it's not over yet! Finishing touches must be applied - such as the extremely important installation of the internal workings of the toilet just inside the tank to ensure a properly functioning toilet!

Even though the toilets are now a perfect porcelain, it’s not over yet! Finishing touches must be applied – such as the extremely important installation of the internal workings of the toilet just inside the tank to ensure a properly functioning toilet!

 Another 'finishing touch' for the toilet is a laser marking of the Whitehaus® logo on the top of the tank. When a product is marked with the Whitehaus® logo, you can be assured it is a high end, quality fixture.


Another ‘finishing touch’ for the toilet is a laser marking of the Whitehaus® logo on the top of the tank. When a product is marked with the Whitehaus® logo, you can be assured it is a high end, quality fixture.

This is how the tank cover appears once complete, proving that even toilets can be simple and elegant.

This is how the tank cover appears once complete, proving that even toilets can be simple and elegant.

The toilet seat that comes with the Magic Flush toilet is then installed before packaging and shipment. The innovative soft drop seat has a specialized hinge system that allows the seat to slowly fall for ten seconds. This system ensures that the toilet seat is guided down gently and that a startling crashing noise of a toilet seat never occurs in a home with a Whitehaus® Magic Flush toilet.

The toilet seat that comes with the Magic Flush toilet is then installed before packaging and shipment. The innovative soft drop seat has a specialized hinge system that allows the seat to slowly fall for ten seconds. This system ensures that the toilet seat is guided down gently and that a startling crashing noise of a toilet seat never occurs in a home with a Whitehaus® Magic Flush toilet.

True to Whitehaus® standard, the toilets are packaged with great care and precision.

True to Whitehaus® standard, the toilets are packaged with great care and precision.

Secured carefully, the Magic Flush toilets are now ready for shipment from the warehouse!

Secured carefully, the Magic Flush toilets are now ready for shipment from the warehouse!

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